In honor of Women’s History Month in March I want to take this time to highlight women in media who are breaking barriers. Being a black woman in the media is hard because just like in any career, you have to be the best and look good while doing it all. This is for all the young ladies making their dreams come true and recognition that they deserve.
Social Media: @patrishaluxe
Career: Brand Strategist based in Indianapolis, IN
Quote that I live by: “If opportunity doesn’t knock, build a door.”
Brand Strategist, Patrisha Luxe
How did you find your passion and when did you know that this is what you wanted to do?
My passion is helping women who provide services to up-level their brand identities so that they can create better experiences for their clients and be seen as high-end and valuable. It took me a while to niche down, but it finally hit me when I got clear on my genius zone (what I was good at and what people constantly asked me for.)
What do you feel was the most helpful thing that jump started your career?
Honestly, it was after going to a therapy session and my therapist Catherine told me that I needed to silence my critics as well as my inner critic. Once I started living by that standard, it was O-V-A.
What made you want to go into business for yourself?
I’ve always had an entrepreneurial spirit. I remember in high school and middle school I used to always say that I never wanted to work for anybody. I did go to college but after a 3 year battle going back and forth to my university, switching majors, and creating business plans, I realized it just wasn’t for me and I had to create my own path in order to truly experience freedom. Even in class, I’d be working on my blog or biz. At my 9-5 when I worked at Shoe Carnival as an assistant manager, I used to sneak to the back office and pretend I was doing important work and the entire time I’d be on my laptop doing freelance design work for my clients.
What does it mean to be a black woman in media to you?
To me it means defeating stereotypes and although I have to work twice as hard, I can’t give up. There are young girls who are looking up to us who need to see someone that looks like them be good as this, conquer, and overcome adversity. It means being resilient, showing how great we are, and how unapologetic I am about being a black woman.
How do you handle a career that is controlled by you?
Systems, automation, and delegation are key. I strategically plan everything within my business so that it works for me and I can maintain a smooth work/life balance.
What are some of the basic steps women should take when wanting to use their talents to start a business?
Get clear on their genius zone. Your genius zone is what you’re an expert in and what you can specifically do to help your target audience. I actually have a free tool to help women jump start the process of getting clear on what their genius is and how to monetize it. Here’s the link. bit.ly/brandbasecoat
What inspires you to keep going in this industry?
I see so many women who are super talented and extremely knowledgeable but aren’t clear on who it is they were purposed to serve and how to stand out in their industries; and for this reason they either give up or take on jobs they don’t like because they can’t figure out the formula to monetizing their knowledge. I have been there and it sucks. I want to help women gain that same freedom that I now have.
Share something about your position or industry that you wish you would’ve known before going into it.
I wish I would have known that I didn’t have to limit myself to one thing. I have been teased as the “Jill of all trades” before and it has a negative connotation but I have learned to embrace that and use it to my advantage. I wholeheartedly believe that you should master one thing rather than being mediocre in a ton of things. So instead of not using all of my talents, I place all of my energy into perfecting something until it can sell on autopilot, then I’ll move to the next thing.
Who are some women you look up to in your industry?
Maya Elious, Erin Flynn, Nesha Woolery, and Emmelie De La Cruz.
What has been the most difficult situation you’ve had in your career or with starting your career?
I think it was taking the leap to quit my job. In the eyes of many it looked crazy as hell, but what people didn’t know is that I didn’t leave without a plan of action. The hard part was getting over what people would think of me. I’m so glad I quit that day because now I don’t care what anyone thinks. It paid off.
What’s a piece of advice you would give a girl who wants to do what you do?
Don’t compare your point A to someone else’s point B. Never stop educating yourself, practicing, and leveling up. You will be tested and tried, but you have to persevere if you want to make it in this industry. The key is commitment and consistency.